Swish – How was Sweden’s most popular mobile payment service created?

Swish is the service that in just over 10 years has gone from an idea to being a significant part of most Swedes’ everyday lives. Hear about the journey, the challenges and the future of the payment market and how the company Getswish is tackling this.
How do you build a service that has over 8 million users and at the same time has been named Sweden’s best brand several years in a row, in competition with big players like IKEA and ICA.

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